ACP399 How To Market Yourself And Gain More Students

During our career coaching mastermind, https://valeri-aviation.thinkific.com/courses/group-career-coaching, we discussed how this more competitive hiring environment will require you to market yourself as a flight instructor. To help us understand how you can obtain more students at your flight school is Tim Jedrek of RightRudder Marketing.

Preflight Checklist:

Sponsor:

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Talking Points:

Tim’s background and story
Mission / Vision of RRM
Core Values of RRM
Associations and aviation groups
FSMS (Flight School Marketing System)
3 steps
- Bringing visitors to their website
- Booking school tours and discovery flights
- Converting prospects to student pilots
Tactics
- Website funnels
- SEO (search engine optimization)
- PPC (paid-per-click advertising)
- Reputation management
- Content creation
FSCRM (Flight School Customer Relationship Management Software)
- Organizing leads
- Filling the funnel
- Email automation
  - nurture sequences
  - 5-star review campaign
  - database reactivation
  - new student onboarding and document collection
- SMS automation
  - Automatic text back from missed calls\
Challenges of running a flight school business
- Finances
- Stuck in operations
- Employee turn around
- Non-business mindset
Examples of work
- Sun City Aviation Academy
- Ideal Aviation
- Pitcairn Flight Academy
- Red Arrow Flight Academy
- SimpiFly Flight School